Money and security require a plan. This man has it.

Troy West, Founder of The Retirement Myth, Lifestyle Consultant, Best-selling author
What caught our eye?
Lifestyle Financial Planning
Role
Founder of The Retirement Myth

Why
Story

{

I believe I can help change the idea that financial planning is meant for the future, rather than for today, and to lead the charge by providing the most educational and insightful platform in the industry.

Lesson Learned

Vet who you surround yourself with

Magic Moment

When influential people began contacting me to contribute to The Retirement Myth

SuperPower

PROVIDING SOLUTIONS

Money and security require a plan. This man has it.

Industry: Financial, Business

Scouted For: Improving lifestyle and cashflow

Location: Montrose, Colorado USA

Websites: Lifestylefp.com TheRetirementMyth.com

Birthplace: 

Denver, Colorado USA

Hometown: 

Montrose, Colorado USA

Family: 

Nieces, Nephews

Highest Honor Received: 

Helping improve what matters the most to people

Work Motto: 

Live your lifestyle today

Something you're doing now that would surprise your 20 year old self: 

Traveling the world and checking off my bucket list

Your favorite part of the business day: 

Seeing the "aha" moments and positive emotions of clients

The Quick 411

Lifestyle Financial Planning

Financial solutions to optimize time, money and passion

At the very heart of it

Financial solutions to optimize time, money and passion

If the business was a movie

Overcoming the Monster (David and Goliath)

Belief in a few words

Financial solutions to liberate people today, rather than defer happiness until tomorrow

5 stand out characteristics

?
AUTHENTIC
?
PLANNER
?
EMPATHETIC
?
DRIVEN
?
RESOURCEFUL
05
Highlights
1
Deciding to question the norm
2
Going into business for myself
3
Aligning myself with like-minded people
4
Incorporating lifestyle systems
5
Having a purpose larger than myself

Important Partners That Helped Along the Way

Getting More Story Behind the Story

EXPLORER
Definition

You challenge norms and uncover new paths for people

What I do for fun?

Writing, coffee with friends, discovering new restaurants and cafe's and hiking.

Jeans or Khakis? 

Jeans

Watch or play sports?

Play

Coffee, beer or wine? 

Wine

Feet up on the desk or flat on the floor? 

Flat on the floor

Vacation close to home or across the world? 

Across the world

Beach or ski resort? 

Beach

Plane, train, ship or automobile? 

Plane

Your weekend: Plan every moment or wing it? 

Both

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